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Marketing Spend Vs. User Acquisition: Determining efficiencies of marketing dollarsWhat's driving the growth at NFLX? The incredible content library (its product offering) far exceeds that of any competitor, so it's got a competitive advantage. But new user adoption is tied pretty closely to christian louboutin outlet online the marketing spend, and in FY 2013, the company spent just over $500 million and acquired 11.09 million new users domestically and internationally.
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